We are committed to becoming the champion for change in our industry and Forever New Conscious holds us accountable to our commitments while encouraging you to make better shopping choices.

Using responsible fibers that have a lower environmental impact is one of our main strategies to reduce our overall footprint on the Earth.

We’re excited to share our journey to a more sustainable range with you. By 2022, we aim for at least 80% of our garments to be Conscious.

By 2022, 100% of our range will be sustainable.

Due to cotton being one of the most popular fibers in the world, we understand that it involves huge amounts of water and the use of pesticides.

We have put multiple positive actions into place to decrease this damage to the environment. These steps include our membership with the Better Cotton Initiative and the increased use of organic and recycled cotton.

By 2022, 50% of our polyester will be recycled.

A better alternative to reduce carbon emissions, water usage, and energy consumption is to use recycled polyester.

To help towards this, Forever New will join the Textile Exchange’s recycled polyester challenge. This global initiative will help increase the use of recycled polyester in the fashion industry.

By 2022, 70% of our cellulose fibers will be a sustainable source.

Cellulose fabrics are made from plant-based materials such as viscose, rayon, modal, and lyocell.

To ensure that our cellulose fabrics are made with wood pulp that does not come from endangered forests, Forever New has partnered up with Canopy, Lenzing, and Birla Cellulose™

By 2022, 100% of our faux leather will be vegan.

Products that have the Vegan Trademark labeling are completely free of animal products, by-products or derivatives. This means they are registered with The Vegan Society.